Speak Consulting

Licensing - What's it all about?

Licensing can come in many shapes and forms. It's not all about cartoon characters and Hollywood movies - with businesses from Sports brands to Musicians; Toy brands to even other attractions now licensing their assets and IP.

Licensing a brand can be a great way to deliver many objectives - from connecting with new audiences, increasing your reach, leveraging loved stories (and qualities) and associations with leaders in their fields.

partnering with a 3rd party ip to enhance your experience

Establish if licensing could help you

It isn't right for everyone - and we will help you work through your objective(s) & understand if it could be a solution or opportunity for you (honestly, and "on your side").

Form clear objectives together

Licensing is not 'one size fits all'. Defining clear objectives should be the start point of every project - and in this case will totally determine how you approach the opportunity, who you partner with, the scale of execution and the business model you work to.

Find and engage the right partners

There are 1000's of businesses now licensing out their IP - from animated characters to sports brands to board games (and even other attractions). It's critical to find the right ones for your specific objectives. We can help you consider all the options and think outside the box!

Help find value for everyone in a partnership

Value isn't always binary. We understand how licensing models work - and can help make sure you don't just get a 'deal', but you maximise value for everyone.

Manage the project and ongoing relationships

Understanding how licensing works can help eliminate opportunities for project abandonment and friction in partnerships. We help build great relationships - and give projects the best chance of success.

Authentically commercialise your partnership

It isn't just about putting brand logos everywhere - getting the core customer proposition right, and maximising secondary spend (like retail...a specialism of ours) is critical.

developing your own brand, or creating a licensing program

Define your 'IP'

If you're not already an established IP, we can help define what you stand for, and how you can fully maximise it internally; or help other businesses 'shortcut' to something (licensing out).

Understand audiences and objectives

We help to put customers and your objectives at the heart of any project. Everything we do will be anchored around a clear understanding and consideration of your number one priority.

Identify your opportunities and constraints

Knowing what your own business can and can't do is critical in defining what your need from partners (and to understand the full costs of an initiative).

Find and validate potential partners

Whether you are looking for an attraction / operator to launch your brand in the experience sector; or are looking for licensing partners to help take your brand far and wide, we can help!

Scoping partners and defining success criteria is an important part of the process.

Engage partners and develop 'reasons to believe'

Helping engage, inspire and excite potential partners sets the tone and ambition for any potential partnership.

Grow and build

A partnership shouldn't stop when a deal is done. We want to help optimise and take to the next level!

Licensing - What's it all about?

Bringing an IP to your experience?

Developing & licensing your owned IP

partnering with a 3rd party ip to enhance your experience

Establish if licensing could help you

Form clear objectives together

Find and engage the right partners

Help find value for everyone in a partnership

Manage the project and ongoing relationships

Authentically commercialise your partnership

developing your own brand, or creating a licensing program

Define your 'IP'

Understand audiences and objectives

Identify your opportunities and constraints

Find and validate potential partners

Engage partners and develop 'reasons to believe'

Grow and build

Read all about it

Our articles on Blooloop

We'd love to talk with you.

Working with Graham was fantastic. He advised several IPs for Vekoma Roller coasters and provided us with brilliant solutions.

Licensing - What's it all about?

Bringing an IP to your experience?

Developing & licensing your owned IP

partnering with a 3rd party ip to enhance your experience

Establish if licensing could help you

Form clear objectives together

Find and engage the right partners

Help find value for everyone in a partnership

Manage the project and ongoing relationships

Authentically commercialise your partnership

developing your own brand, or creating a licensing program

Define your 'IP'

Understand audiences and objectives

Identify your opportunities and constraints

Find and validate potential partners

Engage partners and develop 'reasons to believe'

Grow and build

Read all about it

Our articles on Blooloop

We'd love to talk with you.

Working with Graham was fantastic. He advised several IPs for Vekoma Roller coasters and provided us with brilliant solutions.

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